Senior Executive - Marketing

Job Description

Job Title:  Senior Executive - Marketing

Job Purpose: To manage the marketing and branding activities and channel merchandising for Apple Brand in East Africa. This assists with Apple Telco account and initiatives in the market and on-ground.

Job Responsibilities: 

1. Above the line (ATL) & Below the line (BTL) Marketing Activities

• To identify & secure Billboard AD space, negotiate with the vendors and ensure that the space is well maintained and track its visibility, and make decisions to move spaces or upgrade. Manage digital, print & radio ADs- ensure that they meet the brand guidelines, carry messages which reach target audience, receive enough visibility, are measurable and sales oriented.

1. Channel Merchandising

• Event, sponsorships, activations, Launches & Point of Sale material - such as banners, posters, flyers etc. Search, vet and appoint various vendors for event or activation. Ensure that it is according to brand guidelines, propose a theme that will work best for the activation purpose and goal. Coordinate the point of sale material be required for a successful event and draw awareness to the product and also equip the consumer with additional knowledge and take homes.

2. Apple Premium Reseller Partner, Shop & NPI Tracker Management

• i.e. from Shop wall fixtures, In store branding and maintenance. Work with 3 channels i.e. Carrier, open channel & Mono bran stores. Coordinate bi-weekly channel/Point of sale reports to ensure that the Channel partners are keeping to Apple standards and updating them continuously. Ensure that Apple brand gets the best shop presence over the other competitive brands e.g. open channel & Carrier and are in the position to deliver the best iOS experience.

3. Apple Mono-Brand & IR & Carrier (Partner &shop) Management
4. Manage the Apple Premium Reseller Programs & Partners. Ensure that they are compliant with Apple Programs and planogram. Receive the apple graphic updates from time to time and deliver the packages to the respective stores. Update NPI -New Product Innovation Tracker which is a checklist from Apple to record that all merchandise has been refreshed as per the new planogram.
5. iPro Management

• Manage the Apple Mono-Brand Programs. Manage the compliance, Business case, Profit & Loss angles. Refits & renovations, in case of the new layout. In the process, also have to vet and fill in store briefs, store profile and city profile for the proposed AAR stores - New or Refit. Also identify potential new AAR propositions.

6. Demand Generation activities

• Submit go to market plan to both internal team and Apple side. Propose new activities to drive demand and awareness of particular products. Share the plan with the stake holders in the different avenues e.g. Carrier and other Corporates and collaborate on ways and initiatives to drive the proposed plans - e.g. Bundle proposition, sponsorship or brand association. Therefore handing the top to bottom between the two functions i.e. internal Redington Sales & Marketing and the proposed partner-ensuring a successful campaign and future business and enterprise development for the brand.